All you need to know about Thai Massage Since the boom in Thai tourism in the 1980’s Thai massage has come to the fore and its reputation has grown internationally. It is now popular around the world and is one of the main massage techniques practiced globally. Traditional Thai massage is one of the 5 branches of traditional Thai medicine. It has a lot in common with Indian and Chinese massage techniques, all three utilize the concept of energy lines in the body – Sen lines – and open them up to energy flows. This differs from other massage techniques which focus more on the musculature of the body.